RA Begins Ninth Year in 2018

The Mission of RacingAwareness

RacingAwareness.com and Racing Awareness Inc. are two separate entities that were created with the sole intent of providing children and their families from Helen DeVos Children’s Hospital, of West Michigan, who are experiencing or have experienced an illness or injury of a child, a diversion from the healthcare process utilizing the sport of auto racing.

Lexi (pictured with NASCAR driver Joey Lagono – her favorite) became an inspiration of ours on the first day we met.  Today she drives her own race cars.

Through visits to the race track, autograph cards, driver meet and greets, phone calls, photographs, personal visits and so much more, Racing Awareness strives to provide joy and hope to these children and their families.  In addition, both Racing Awareness Inc. and RacingAwareness.com have aspired to raise funds and awareness and share education about Helen DeVos Children’s Hospital and the nationally recognized resources it offers to the community. This is achieved through various initiatives including fundraisers, public expo appearances and special events as well as public and private donations.

Brooke Hester – HDVCH Night, June 2013
RacingAwareness.com supporting            Helen DeVos Children’s Hospital







Racing Awareness Inc. and RacingAwareness.com
as developed by Jeff Striegle and Norm Jelsma – March of 2010

Jeff Striegle, Racing Awareness Inc., owner and RacingAwarness.com President
Gordon Food Service Store, Sales Specialist with 21 years of service / Retired
Motor Racing Network, NASCAR radio broadcaster with 20 years of service.

Norm Jelsma, Racing Awareness Inc., owner and RacingAwareness.com
Vice President National Sales Representative, with 23 years of service
Berlin Raceway, retired public address announcer with 18 years of service

Phil Kowatch, MST, CPA, Treasure of RacingAwareness.com & Inc.
Partner in Korte & Kowatch Accounting and Consulting firm since 2008 

RA, it will always be about the kids …

“Racing Awareness has come to mean so much to our family since its creation.  The impact it has made on Logan emotionally and socially will far outlast more than anyone can imagine.  It gives him something to look forward to and it lets him know that there are so many more people out there that care about him.  He has been given respect despite his disability and the dollars raised will greatly affect the care of thousands of other sick or hurting kids”.
Karen Breuker
HDVCH patient parent


Logan Breuker, here applying the “L” that goes in every RA number, became an inspiration the day that we met him.

Established in March of 2010, RacingAwareness.com is a Michigan based 501c3 nonprofit charity based in Grand Rapids Michigan.  RacingAwareness.com’s efforts are focused on raising awareness and funds to launch and sustain programs and services provided by Helen DeVos Children’s Hospital Foundation.

First Check Donation in 2010

RacingAwarenes.com achieves this goal through the unique niche centered around auto racing. In tandem with Racing Awareness Inc, RacingAwareness.com provides patients and their families with an opportunity to experience auto racing as a diversion from the stresses of the healthcare process.  In addition, RacingAwareness.com has been able to reach a distinctive audience to raise awareness and funds.  RacingAwareness.com donates 100% of all proceeds to HDVCH. To date, RacingAwareness.com has raised more than $350,000 in support of Helen DeVos Children’s Hospital.

Dr. Sholler, the Chair of Beat Childhood Cancer (formerly NMTRC) and Director of Pediatric Oncology Research at Helen DeVos Children’s Hospital, excepts a check from RA for $43,000 in 2017. An additional $10,000 was donated to the HDVCH foundation.

Helen DeVos Children’s Hospital
The Place, Its Professionals And Who They Serve
The opening of the new Helen DeVos Children’s Hospital on 1-11-11 marked a new era of children’s health care in West Michigan. The 206-bed, 14-floor, 464,000 square foot facility represents more than four decades of steady progress in improving pediatric care and bringing pediatric specialists to the region.


Now more than 7,600 children of every age, annually have a hospital dedicated to their unique health care needs. All of the care is provided by pediatric nurses, therapists and clinicians and there are more than 150 pediatric specialist physicians in 40 pediatric specialties.

RacingAwareness Inc. 
In 2018 Racing Awareness Inc. will launch into its ninth competitive season of short track racing at the Berlin Raceway located in Marne, Michigan, just outside of Grand Rapids.   The team competes with two cars in the Super Late Model division, the Modified division and the Mini Wedge division.  In addition to being a championship winning race team (2011, 2015, 2016 & 2017) Modified Division – 2016 Super Late Model Division) and 2017 Mini Wedge Division, RA Inc. exists to market and promote RacingAwareness.com supporting Helen DeVos Children’s Hospital with all cars competing under the HDVCH logo and colors.
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The use of race cars as a marketing tool to promote and build awareness for HDVCH was also geared towards the children of the hospital.  RA has enjoyed success both on and off the track by offering experiences in motorsports to children and their families that they would otherwise most likely not be able to experience.               


Over the past eight years, more than 5,000 patients, families and staff associated with HDVCH have visited the Berlin Raceway (and Michigan International Speedway) on behalf of Racing Awareness.  Kids and their families have experienced driver meet and greets, pace car and race car rides, delivering the command to start engines, waiving the green flag, just to mention a few.   RA has even delivered the racing experience by making personal hospital and home visits to young race fans that are not able to make it to the race track.

RA volunteers (our own SuperHeros) interact with the real SuperHeros; the kids from HDVCH

Community Service
RacingAwareness.com is a 100% volunteer based nonprofit charity proving service within the West Michigan community.  RacingAwareness.com would not be able to do what it does without its many dedicated volunteers, many of whom are providing community service for the very first time.  From manning the phones at the STAR 105.7 Think Outside Yourself Radiothon, to opening the 2016 Michigan International Auto Show, to participating in the West Michigan Golf Show, to the RacingAwareness.com bowling event and the annual RacingAwareness.com charity golf outing, RacingAwareness.com volunteers are active in providing awareness, education and fundraising year round.

This amazing young lady has been an inspiration to many. Here, Kierstynn Foster Rosema sits in on the STAR 105.7 Radiothon supporting HDVCH

Partnership Information
Unique opportunities for children and their families are not always possible with just good intentions and volunteers.  Programs such as those executed by Racing Awareness require financial support to succeed.  Today, Racing Awareness Inc enjoys partnerships with some of the country’s cornerstone businesses and organizations.  RA welcomes all inquires for partnerships. To inquire how you can be involved, contact Jeff Striegle at jeff@racingawareness.com


Stay Up To Date
Follow us on Facebook, search RacingAwareness.com supporting Helen DeVos Children’s Hospital and on Twitter and Instagram @racingawareness. There you will find up to date information regarding both the Racing Awareness race team and our charity efforts.

Yes, we race and when we do, we give it 100%.  But we are so much more than a race team.  Our Annual Charity Golf Outing has sold out every year (8 straight). Helen DeVos Children’s Hospital night at Berlin Raceway, presented by RacingAwareness.com is one of the most successful events in track history. For each of our eight years, the RA team has been invited to the annual Michigan International Auto Show in Grand Rapids as a featured attraction. We are involved in the community through various fundraising events. We are passionate & proud of what we have done and look forward to making a difference in the future.
We believe in Giving Back. 



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