About Us

The Mission

RacingAwareness.com and Racing Awareness Inc. are two separate entities that were created with the sole intent of providing children and their families from Helen DeVos Children’s Hospital, of West Michigan, who are experiencing or have experienced an illness or injury of a child, a diversion from the healthcare process utilizing the sport of auto racing.

Through visits to the race track, autograph cards, driver meet and greets, phone calls, photographs, personal visits and so much more, Racing Awareness strives to provide joy and hope to these children and their families.  In addition, both Racing Awareness Inc. and RacingAwareness.com have aspired to raise funds and awareness and share education about Helen DeVos Children’s Hospital and the nationally recognized resources it offers to the community. This is achieved through various initiatives including fundraisers, public expo appearances and special events as well as public and private donations.

Racing Awareness Inc & RacingAwareness.com
as developed by Jeff Striegle and Norm Jelsma – March of 2010

Jeff Striegle, co-owner – Racing Awareness Inc & RacingAwareness.com
Gordon Food Service Store, retired with 21 years of service
Motor Racing Network (MRN), NASCAR radio broadcaster with 20 years of service.

Norm Jelsma, co-owner Racing Awareness Inc & RacingAwareness.com
National Sales Representative, with 23 years of service
Berlin Raceway, retired public address announcer with 18 years of service

Lisa Davan, RacingAwareness.com, Director of Charitable Giving
Gordon Food Service Store,  event coordinator with 30 years of service

Racing Awareness Inc.

In 2017 Racing Awareness Inc. will launch into its eighth competitive season of short track racing at the images (2)Berlin Raceway located in Marne, Michigan, just outside of Grand Rapids.   The team competes with two cars in the Super Late Model division, a class that closely resembles the NASCAR Sprint Cup Series.  RA also fields one car in the Modified division and one go kart in the Mini Wedge division.  In addition to being a championship winning race team (2011, 2015, 2016 Modified Division & 2016 Super Late Model Division), RA exists to market and promote RacingAwareness.com supporting Helen DeVos Children’s Hospital with all three cars competing under the HDVCH logo and colors.

The use of race cars as a marketing tool to promote and build awareness for HDVCH is also geared towards the children of the hospital.  RA has enjoyed success both on and off the track by offering experiences in motorsports to children and their families that they would otherwise most likely not be able to experience.

Over the past seven years, more than 4,000 patients, families and staff associated with HDVCH have visited the Berlin Raceway (and Michigan International Speedway) on behalf of Racing Awareness.  Kids and their families have experienced driver meet and greets, pace car and race car rides, delivering the command to start engines, waiving the green flag, standing in victory lane just to mention a few.  RA has even delivered the racing experience by making personal hospital and home visits to young race fans that are not able to make it to the race track.

RA, it’s about the kids

“Racing Awareness has come to mean so much to our family since its creation.  The impact it has photo 2 (14)made on Logan emotionally and socially will far outlast more than anyone can imagine.  It gives him something to look forward to and it lets him know that there are so many more people out there that care about him.  He has been given respect despite his disability and the dollars raised will greatly affect the care of thousands of other sick or hurting kids”.
– Karen Breuker, HDVCH patient parent


Established in March of 2010, RacingAwareness.com is a Michigan based 501 c3 nonprofit charity based in Grand Rapids Michigan.  RacingAwareness.com’s efforts are focused on raising awareness and funds to launch and sustain programs and services provided by Helen DeVos Children’s Hospital Foundation.  RacingAwarenes.com achievesyear1 this goal through the unique niche centered around auto racing. In tandem with Racing Awareness Inc, RacingAwareness.com provides patients and their families with an opportunity to experience auto racing as a diversion from the stresses of the healthcare process.  In addition, RacingAwareness.com has been able to reach a distinctive audience to raise awareness and funds.  RacingAwareness.com donates 100% of all proceeds to HDVCH. To date, RacingAwareness.com has raised more than $335,000 in support of Helen DeVos Children’s Hospital.

Helen DeVos Children’s Hospital
buildThe opening of the new Helen DeVos Children’s Hospital on 1-11-11 marked a new era of children’s health care in West Michigan. The 206-bed, 14-floor, 464,000 square foot facility represents more than four decades of steady progress in improving pediatric care and bringing pediatric specialists to the region.

Now more than 7,600 children of every age, annually have a hospital dedicated to their unique health care needs. All of the care is provided by pediatric nurses, therapists and clinicians and there are more than 150 pediatric specialist physicians in 50 pediatric specialties.

Community Service

RacingAwareness.com is a 100% volunteer based nonprofit charity proving service within the West Michigan community.  RacingAwareness.com would not be able to do what it does without its many dedicated volunteers, many of whom are providing community service for the very first time.  From manning the phones at the STAR 105.7 Think Outside Yourself Radiothon, to opening the 2016 Michigan International Auto Show, to participating in the West Michigan Golf Show, to a RacingAwareness.com bowling event and the annual RacingAwareness.com charity golf outing, RacingAwareness.com volunteers are active in providing awareness, education and fundraising year round.

Partnership Information

Unique opportunities for children and their families are not always possible with just good intentions and volunteers.  Programs such as those executed by Racing Awareness require financial support to succeed.  Today, Racing Awareness Inc enjoys partnerships with some of the country’s cornerstone businesses and organizations.  RA welcomes all inquires for partnerships. To inquire how you can be involved, contact Jeff Striegle at jeff@racingawareness.com or racingawareness97@gmail.com attention Lisa Davan.

Stay Up To Date

Follow us on the web at www.RacingAwareness.com ,on Facebook, search RacingAwareness.com supporting Helen DeVos Children’s Hospital https://www.facebook.com/RacingAwareness and on Twitter @racingawareness. There you will find up to date information regarding both the Racing Awareness race team and our charity efforts.10488206_10153173493981919_1430343322166308981_n

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